Basic LCD video folder and video brochure folds divide the sheet directly in half, so that it opens either vertically or horizontally, creating a total of four panels. This folding style is easy to design for and inexpensive to manufacture, so it’s the most commonly used fold in print media. Two-panel folder designs typically involve basic folding options, though some types of small brochures may also do the same.
Paper size: 210×297 mm or 8.27×11.69 inches
A4 is one of the most used paper sizes everywhere and it’s the equivalent of the Letter size. It’s perfect for newsletters and other types of publications.
It can also be used as a nice tri-fold brochure.
A4 paper size provides a generous canvas for design, so you can pack a lot of information even on a single sheet of paper.
Paper size: 148×210 mm or 5.83×8.27 inches
If you split an A4 in half, you will get the standard A5 paper size. The exact dimensions are listed above. It can be used as it is, or you can fold it in half to get a small bi-fold brochure.
The square shape works well for all various brochures and booklets. Because there isn’t an International size standard for square brochures, the size often varies. Many printing houses all over the world offer the option to print a square flyer, so it’s best to contact the printing house to inquire about the best size for your design. The unusual shape makes the design stand out.
Designing for print
When you design for print you need to consider several other things apart from the standard brochure sizes for print.
Folding type and number of panels – we have included the most common folding types in our visual guide. Visualize how the end product will look both folded and opened.
Printer marks – Don’t forget about crop marks and the bleed area.
Color model – The standard color model for printing is CMYK, while the standard color model for web is RGB.
Resolution – For print you need high quality image. The recommended resolution is 300 DPI for print.
What else to consider
Paper type – There are different types of papers with different finishes: matte, glossy. Choose the one that you like best
Paper weight – A light paper will always be bendier than a thick one. If you want your brochures to look premium/ luxurious opt for a thicker, sturdy paper.
If you have any questions about video brochure printing sizes, please just let us know.