Advantages of Video Advertising?

The advantages of video advertising are obvious. Putting TV programs on corporate brochures as video advertisements is not just an ordinary video advertisement. Users can learn about the company’s products or services in the video advertisement. For example, if they click on the advertiser’s LOGO, a new window will pop up. If If you click to show it, another window will pop up, and other information will come out. This is an advertisement with a strong interaction between the video and the user.
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According to the data analysis of Double Click, basically 21% of the impressions have made an interaction with this pop-up window. In each case of pop-up, almost more than 1.4 times of video ads have been viewed. I hope to watch more. Some products have a click-through rate of more than 10%.
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Jayne Leung believes that the conversion rate and coverage rate of advertisements are important indicators to measure the effectiveness of advertisements.
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The conversion rate is very simple, that is, a user has seen advertisements or clicked on advertisements on different websites, and then goes to the advertiser’s website to perform different activities, which are all regarded as the conversion process.
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He believes that if a user does not necessarily click on an advertisement after seeing it, but remembers the brand, and finally goes to this website to make a conversion, register as a user, or buy something, this is called conversion of impressions. The user has seen the ad and clicked, which is called a point-lag conversion. Another situation is that many users go to the advertiser’s website to buy these things because they have seen advertisements, and some of these data cannot be monitored.
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If you track the conversion, you can analyze different websites and different ideas, not only the number of impressions and clicks, but also the number of impressions and clicks. You can also analyze which website A and website B can bring greater conversions, and finally calculate which is more efficient. When looking at conversions, it is also necessary to look at the time period. Advertisers can adjust the plan for media placement according to the data of the activity.
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I have also seen a lot of data in Double Click. If a user sees an ad more than 6 or 7 times, he is basically not interested and will not click again. What they want to see is the different coverage rates on different websites. For example, if the current media plan includes three websites, the advertiser wants to see the number of impressions and clicks given by different websites. How many unique users are reported, and how many ads have actually been clicked by unique users. If there are five websites, there must be a relatively duplicate coverage among the five websites. As an advertiser and ad agency you want to see the coverage of each website.