What does a corporate brochure include?

The corporate brochure design is generally based on paper materials as the direct carrier, with corporate culture and corporate products as the dissemination content. It is the most direct, most image and most effective form of publicity for the company. The brochure is an indispensable material for corporate publicity. It can well combine the characteristics of the enterprise, clearly express the content in the brochure, and quickly convey the information.

The content of general corporate brochures is usually divided into four major sections: company introduction, business scope, product introduction, and partners. It depends on the specific situation of your company.

Part 1: Company introduction.

Usually includes: company profile, corporate culture, corporate qualifications, honorary awards, etc. Among them, honorary awards and enterprise qualifications are the evidence that strongly proves the strength of the enterprise. The comprehensive strength of a company is also a concern of many consumers. Only a positive and healthy corporate image can help pave the way for product sales and allow consumers to better understand the company and its strength.

Part 2: Introduction of business scope.

Usually include: business scope, business process, service advantages and so on. Powerful companies usually introduce advantageous services separately.

Part 3: product introduction.

Usually include: product introduction, product function, product principle, product shelf life, precautions, usage, etc. Since it is a product brochure, this one is the top priority. Among them, the product introduction is the most critical part of the product introduction, and it is also the part that explains what the product is. Such as drinks, health products, electronic products, etc., it is a general overview of the product itself, including the product name, use, technology and even the origin, manufacturer and other information, but it does not need to expand too much, so that consumers can see it at a glance Whether this product is needed or not is the best effect. The content needs to be concise, accurate and even precise, and must not mislead consumers, convey the description and introduction of the company’s products to more users, and remember to show the advantages of the product.

Part 4: Partners.

Usually, showing your own customers or partners can enhance the strength of the enterprise and enhance the trust of consumers.

The proportion of product album design determines that the content of the introduction of the company will be simplified, focusing on the function of the product, the characteristics of the product, the use of the product, product service solutions, etc., then the corresponding design album will be carried out around these contents, perhaps In the case of high product quality requirements, product photography is also required, grasping every detail, the product album will be very successful.

Contact us about company brochure design. We provide design advice and catalog design references for various industries for free.